Are Your 2025 Goals Authentic or Counterfeit?

As he entered his coaching session, his energy was palpable and infectious. He plopped down a file folder and exclaimed, “I have it all figured out and have locked in my goals for the New Year.” As we proceeded to review his goals, I asked gentle questions regarding the drive and motivation behind each of them. Many had seemed so different from what was discussed in previous sessions. The more he thought, the more he began to realize that many of his goals were set either because others expected them of him or because he thought he should achieve them due to his social circle. I then discussed the difference between genuine goals and counterfeit goals. The lightbulb went off! By the end of our session, he had gotten his breakthrough. He tossed out those goals and was now ready to create ones that he could truly call his own.

Let’s talk about counterfeit goals. What are they? Maybe this is the first time you’re hearing this terminology in relation to goals. But we’re all aware of counterfeit dollars, gold bars, and designer handbags, etc. A true counterfeit can almost pass off as the real thing. Counterfeit gold bars, for example, look valuable but have no real worth and could lead to financial ruin. Counterfeit goals are similar and can be harder to figure out. That’s why you need to do your diligence and investigate deeper. Counterfeit goals are objectives that might look appealing or impressive but lack genuine substance or meaningful impact. They often focus on superficial achievements—such as flashy metrics or accolades—that don’t contribute to real progress or fulfillment. These goals can lead to wasted effort and disillusionment since they don’t align with genuine values or long-term aspirations.

For true success in all areas of your life, it’s essential to set authentic goals that align with core values and drive meaningful progress. These goals, even if they seem less glamorous, hold real value and contribute to lasting success. However, this can oftentimes be a challenge for leaders who may feel they are “swimming against the tide” and have to do more to get to a better place.

Leaders might be tempted to create counterfeit goals due to societal pressures and expectations. Some may face unique challenges, such as systemic biases and the need to prove their worth in environments that may not always value their contributions. These pressures can lead to setting goals that are more about meeting external expectations or gaining validation rather than aligning with true values and aspirations. Other leaders may struggle with people-pleasing or setting boundaries, which can also cause goal misalignment. It’s crucial for leaders to recognize these influences and strive to set authentic, meaningful goals that reflect genuine desires and strengths. As a professional coach, it’s important for me to help individuals clarify their identity. Understanding who you are will help you better understand what you want, your values, and which direction to go in. At that point, goal setting and creating boundaries to protect those goals become much easier.

Here are some reflective questions you can ask to ensure your goals are authentic and not influenced by external pressures. To prevent biasing yourself, be sure to process this with a coach or trusted advisor. Spend time really soul searching and being honest with yourself. Goal alignment is necessary for sustainable success.

1. Does this goal genuinely align with my personal values and aspirations?
2. Am I pursuing this goal because it truly matters to me, or to meet someone else’s expectations?
3. Will achieving this goal bring fulfillment and joy, or is it aimed at proving myself to others?
4. Did I set this goal to fit in or be accepted by a particular group or industry?
5. Does this goal align with my long-term vision for my life and career?
6. Can I see a path to achieving this goal that respects my unique perspectives and experiences?
7. Am I willing to invest the necessary time and effort to achieve this goal, despite potential setbacks?
8. Does pursuing this goal allow me to remain true to my identity and personal background?
9. Will achieving this goal impact my well-being positively, or will it cause unnecessary stress?
10. Am I seeking external validation through this goal, or does it come from a place of internal motivation?

I wish you an amazing 2025 year full of Joy, Peace and Immense Success!!!