Happy New Year! I’m loving all of the enthusiasm for the 2020 year. As a Mindset & Brand coach, I especially love to see people excited about growing professionally and creating new goals. My hope for everyone is these changes aren’t temporary hype but change that has lasting power. You know, effective personal branding is all about having LASTING power. It’s about tapping into your brand brilliance and having lasting power in your professional careers and aspirations. It’s about having the kind of lasting power that leaves a strong impression on your clients and keeps them coming back to you over and over for your product or service.
We all want lasting power and success without feeling like we’re a slave to our work. Who wants to work so hard all of the time with very little return on your investment. Feeling pulled all over the place and not having consistent professional success is a direct sign that your personal brand isn’t working for you. Consistent and effective branding means that even a small amount of effort goes a long way. If your goal is to be top of mind and to make the greatest impact with the least effort it’s important to concentrate your efforts. Aren’t you tired of exchanging time for money? To put this situation in perspective—It’s like dropping dye in the ocean vs a small glass. Dye in an ocean will never be visible. Concentrating your branding strategy and efforts means you’re like the dye in the glass. It’s easier for you to be seen and leave your mark. Don’t you want your impact to infiltrate your market instead of being diluted?
By getting clearer on your Brand Identity and Message you pave the way to make a lasting impression in your respective marketplace. Such an impression can position you for awesome opportunities and an increase in both clients and financial compensation.
So as you prepare for this year I encourage you to FIRST focus on getting clearer on your Brand Brilliance. Who are you and What do you want? What unique value do you offer? How can you leverage your Brand Brilliance to make the greatest impact on your target market and solve their problem(s). Then work on being consistent in communicating and helping those who need you. Working in this framework will ensure that you not only create a great impression and lasting impact but that you can go even further in creating an amazing brand legacy that will impact people for years to come.
To really expand your growth check out my latest training- 20 Mindset & Branding Habits you want to Kill and Bury in 2020. The first of 4 trainings aired today. You can join my FB group HERE to access it for a limited time only or you can sign up to receive it directly to your inbox, also for a limited time. https://victoria-baylor-personal-brand-consulting.ck.page/e01ae52118
I’m here to support you! If you need help or want to talk further about developing your Brand Brilliance feel free to drop me a line at victoria@victoriabaylor.com.
